You already paid for the traffic. Make more of it buy.
Conversion work and measurement are one job, not two. A test you cannot read is a guess with extra steps, and a clean dashboard on a leaking store only shows you the leak in higher resolution.
Five steps, four places to lose people.
Every store loses visitors at the same handful of joints. The point of an audit is finding which joint costs you the most, because fixing the third-worst one first is how six months disappear.
Traffic you already pay for
Most leave here. Copy, proof, delivery terms
Shipping cost revealed too late
Forced accounts, too many fields
What everything above is judged on
Illustrative. Your real numbers come out of the teardown.
The same leaks, store after store.
These are not hypotheticals. They are the findings that come up most often in the teardowns we run, each one checked against a screenshot of the real page before it goes in a report.
| What we find | Why it costs | What we do |
|---|---|---|
| Delivery terms nowhere near the price | The most common question at the moment of decision goes unanswered, so the buyer leaves to look for it. | Put the terms beside the price, then test the wording and not just the placement. |
| Product copy that opens on specifications | The first line spends the only attention you get on facts the buyer cannot care about yet. | Rewrite benefit first, keep the specification underneath as proof. |
| An account required to check out | Guest checkout is the single largest recoverable drop on many stores. | Open guest checkout, then measure the change rather than assuming it. |
| No size, fit or usage guidance | Uncertainty becomes an abandoned cart or a return, and both cost you. | Put the guidance where the doubt happens, on the page, not in an FAQ. |
| Proof that arrives after the decision | Reviews below the fold persuade people who already scrolled past the buy button. | Move the strongest proof up, and test how much of it earns the space. |
A test you cannot read is not a test.
Measurement is why conversion work compounds instead of resetting every quarter. It is also where most stores are quietly broken: the tag fires before consent, the same event lands twice, the funnel step that matters was never instrumented. None of that is visible from the dashboard, which is the whole problem.
Visitor
A real browser, a real consent choice
Consent
Answered before anything fires, or the data is not yours to use
Tags
One per platform. Two is a number you cannot trust
Server side
What survives a blocked browser
Report
A funnel, not a daily total
- GA4 configured so the steps of your funnel are separable, not just sessions and revenue.
- Server-side tracking where the browser is no longer reliable.
- Consent mode set up so measurement and the GDPR are not in conflict.
- Duplicate and dead tags removed, which is often a same-week fix.
One honest note: from the outside, a store with flawless server-side tagging looks identical to a broken one. We tell you what we saw and what we could not see, never the reverse.
Teardown, sprint, then compounding.
- 01
Teardown
Free
Five fixes ranked by what they are worth. Yours whether or not we work together.
- 02
Sprint
1,500€ to 3,500€
Two to three weeks, fixed scope, the top findings shipped and measured.
- 03
Retainer
from 1,000€ / month
Continuous testing on a three-month minimum, because a test needs time to be true.
Indicative ranges. We price to the revenue at stake, not to hours.
Start with a free teardown.
We look at your store, name the five fixes worth the most, and send them over. No call needed to get it, and nothing owed if you take it and leave.